Digital marketing is no longer an option; it is the lifeblood of businesses in the modern world. Indeed, the world’s digital advertisement will reach a peak of $734.6 billion in 2025, and the online environment is only becoming that competitive (DemandSage). It is the shift which is being taken by even smaller companies, with 58 per cent of small businesses currently using digital marketing in order to reach customers (DemandSage).
The payoffs can be huge: digital marketing expenditure will yield an average 5:1 ROI to businesses, and email marketing alone can give up to 3600 percent returns (DemandSage). However, even with such opportunities, a lot of enterprises do not reach these outcomes. This is usually due to a simple factor: they are not strategic and will invest in the wrong platforms or campaigns. It is at this point that a digital marketing consultancy will be indispensable.
Consultants can help businesses realise the potential of the digital through expertise, tools, and proven frameworks, and turn it into measurable and sustainable growth.
What is the Real Value of a Consultancy?
Digital marketing is commonly confused with some isolated actions, such as posting on social media or running Google ads. A consultancy, however, specialises in integration and strategy. It coordinates all its efforts with your business goals instead of channeling them as silos.
A Digital marketing consultancy would enable you to target audiences effectively and at a low cost. It is also capable of developing content strategies that provide value through useful content, provide authority and search ranking.
Use data analytics to optimize campaigns on-the-fly to generate more conversions.
Combine search engine, pay-per-click, email and social promotion into a road map.
It is not necessarily regarding execution, but ensuring that all the activities are geared towards long term growth.
Strategies to Suit Various Business Requirements
Each business is different and presents challenges and opportunities. A clothes store will not sell itself as a software company on a Business to Business or a neighbourhood restaurant. Practising consultancies are flexible by:
- Choosing the platforms that suit your audience (LinkedIn with B2B, Instagram with lifestyle brands or Google Ads with local services).
- Tailoring campaigns to seasons, trends or shifts in customer behavior.
- Developing personalised messages that will appeal to various buyer personas.
This will make marketing less generic and rather address the right people at the right time. Moreover, every business need can vary and not all digital marketing consultancy can cater to the unique requirements. But Blurn is one of the leading digital marketing consultancy that offers top notch consultancy.
What You Get when You Work with Experts?
Working with a consultancy has many more benefits than financial benefits in the short run. An excellent strategy develops momentum, which builds up. Businesses typically gain:
- Constant increase in organic traffic, rather than depending on paid advertisements only.
- Better brand recognition and credibility, which will make customers more willing to trust and interact.
- Better returns on ad spend by prioritising the channels that are of greatest importance.
- Frequent generation of leads and a better pipeline of qualified leads.
- Long-term flexibility, strategies change with the changing technologies and customer behaviour.
HubSpot conducted a study that discovered that blogging companies were always able to generate 67 per cent more leads compared to companies that did not blog. Such insights, when implemented with the skills of a consultancy, can make simple strategies quantifiable and develop. Moreover, the emergence of AI in digital marketing has changed the way digital marketing used to be. Thus, having a consultancy that can help you keep up with the emerging trend has become essential more than ever.
Summary
There is a lot of unbelievable potential in digital marketing, though, unless one has a plan, both time and resources can be squandered easily. A digital marketing consultancy will offer the knowledge, technology and tactics that companies require to succeed in the competitive markets. Consultancies do not run campaigns; they generate growth over time by minimising wasted ad spend and maintaining better customer relationships. In the evolving digital environment, businesses are assured to grow, adapt and thrive with the right partner. Contact Blurn and get your digital marketing the much needed success.
