Nongfu Spring, China’s prime bottled water producer, and main e-commerce platform Pinduoduo (PDD), on Aug. 11 introduced a strategic cooperation to carry shoppers a brand new buying expertise.
As a part of the partnership, Nongfu opened an official flagship retailer on PDD, which options its full lineup of merchandise, whereas PDD will present its core assets and have complete cooperation within the fields of analysis and growth, manufacturing, stay streaming and promotion with Nongfu.
On the day of its launch, Nongfu’s flagship retailer set the very best gross sales document for a brand new retailer opening on PDD, reaching a single retailer turnover of 2.8 million yuan ($403,000), together with gross sales of 33,000 orders of its NFC juice collection. In the course of the launch interval, the flagship retailer opened a particular stay streaming session, that includes product suggestions, manufacturing facility visits, viewers interplay and different promotional actions, attracting greater than 400,000 viewers.
Nongfu Spring is a number one firm in China’s beverage trade and is dedicated to bringing shoppers a wide range of high-quality and revolutionary drinks. “We always pay attention to changes in the consumer market, whether it is the shift in user tastes or the change in shopping methods,” mentioned Zhou Li, Vice President of Nongfu. “In recent years, the development of PDD has been remarkable, and its user numbers have grown rapidly, providing a new market for many manufacturers. We are willing to cooperate with the platform to provide better products and services for consumers.”
Sooner or later, PDD will discover the manufacturing of custom-made merchandise with Nongfu, based mostly on the consumption patterns and market suggestions gleaned from its platform. The 2 firms will even have an operational know-how tie-up to constantly meet client calls for.
China is among the world’s largest markets for bottled water. The nation’s thirst for the product is predicted to be value $58 billion this yr, and the sector is forecast to broaden at a compound annual development price of 4.9% by 2023, in accordance with Statista.
In accordance with a report by Frost & Sullivan, a number one international consulting agency, between 2012 and 2019, Nongfu maintained the highest market share of packaged ingesting water in China for eight consecutive years. Its market share in tea drinks, useful drinks, and juice drinks all ranked among the many prime three in China by way of retail gross sales in 2019.