Jerret West, the previous Vice President/Head of Advertising at Netflix APAC (Asia Pacific area) is coming again at Microsoft as Chief Advertising Officer for Xbox. The information was shared on Twitter earlier at the moment by Xbox watcher Klobrille, and it’s fascinating for a number of causes.
Jerret West, Former Vice President/Head of Advertising at Netflix, rejoins Microsoft as Chief Advertising Officer at Xbox. His crew develops advertising plans for video games, hardware & providers (Sport Move) throughout the division.
— Klobrille (@klobrille) January 24, 2020
To start with, Xbox could be very acquainted territory for West who labored there for 8 years between 2003 and 2011, together with three years as Director of selling. Right now, West was in control of the worldwide advertising for the Xbox LIVE subscriptions enterprise. On this interview from 2010, you may hear him focus on new social media purposes (together with Netflix) coming to the Xbox 360.
Now greater than ever, Microsoft has change into an enormous providers firm, with Xbox Sport Move now clearly overshadowing the nonetheless worthwhile Xbox Dwell Gold subscription. Xbox Sport Move has typically been described within the press because the “Netflix of video games,” so it’s fairly important to see a Netflix advertising exec being tasked of selling Xbox Sport Move and the general Xbox enterprise. In keeping with West’s LinkedIn profile, he’s at the moment answerable for “a 200 person global team and over half a billion dollars in marketing spend.”
West began his new advertising function at Xbox in December, however the information had gone just about unnoticed. Till now, Aaron Greenberg, Normal Supervisor, Xbox Video games Advertising was one of many foremost public faces of Xbox, together with Director of Xbox Programming Larry Hryb aka “Major Nelson,” in addition to Xbox head Phil Spencer. West comes again at a really fascinating time for Xbox with the upcoming launch of Xbox Collection X, and we hope the crew has realized all the teachings from the disastrous Xbox One launch seven years in the past.