Life Reboot: Younger Rural Retailers with Disabilities Hustle to Help themselves on Pinduoduo

Two Unfortunate But Robust Males

The lifetime of Yang Tiancai, a wheelchair-bound younger man in Pujiang County in China’s Sichuan Province, modified after his path crossed with then 26-year-old Wu Yun’s in 2015, who misplaced all his listening to in a single ear and needed to put on a listening to help within the different.

Each Yang, now 26, and Wu, 31, had gone by way of a interval of autism and closed themselves off. Nonetheless, they each discovered refuge on the web.

Unable to bear with bullying and discrimination at junior highschool, Yang dropped out and indulged himself in on-line video games, whereas Wu started working within the e-commerce trade as a provide chain supervisor to make a residing. 

Their fathers, each have been veteran fruit brokers in Pujiang County, launched them to one another on-line in 2015.

Beneath the steerage of Wu, Yang started to promote kiwifruit and different agricultural merchandise on the e-commerce market. His father purchased provides for him, and his mom packed and shipped the merchandise. On the finish of 2015, Yang began his personal firm with gross sales reaching 1 million yuan. The gross sales quickly reached 3 million yuan in 2016. 

“During the busiest time, I didn’t sleep for days and lose 13 kilograms in about a month,” Yang mentioned when recalling the great previous days.

On the identical time, Wu’s provide chain enterprise additionally flourished, reaching greater than 4 million yuan in gross sales in 2017. Nonetheless, he was annoyed by fluctuations and unpredictability in his enterprise. 

He began to consider opening his personal store in order that he might higher handle the orders. 

SEE ALSO: Pinduoduo Trains Farmers in Poverty-Stricken Counties on E-commerce Operations to Support Agribusiness

“Let’s Go Together”

Yang Tiancai, left, and Wu Yun. (Supply: Nanfang Renwu)

At this level, after practically a 12 months of on-line chatting, Yang and Wu have met and change into real-life buddies. Confronted with the widespread want for creating their enterprise, they determined to merge their corporations and moved into the Pujiang E-Commerce Incubator Park in early 2018. Additionally, in June that 12 months, the 2 went to Chengdu to systematically study e-commerce for 3 months and realized the significance of branding.

“We are both disabled. Wu takes care of my travel due to my moving problems. He has difficulty in hearing, so I’m in charge of transferring conversations to him,” Yang mentioned. “I am his ears, he is my legs.” 

The shut relationship between them conjures up them to create a model for the disabled referred to as “Let’s Go Together” and produce extra individuals with disabilities into the workforce.

Shift Enterprise to Pinduoduo

(Supply: Nanfang Renwu)

Yang and Wu are actually homeowners of a web based agricultural merchandise vendor on Pinduoduo (PDD), the social commerce platform in China that’s notably fashionable amongst individuals in lower-tier cities and rural areas. Two boys need to assist extra individuals with disabilities to generate profits and livings by themselves.

They centered their work on PDD and began working a retailer in October 2018. PDD has been increasing quickly in rural China, reaching out to farmers to promote their agricultural produce to customers straight, chopping out middlemen.

Their retailer noticed explosive development since inception, and by the top of December 2018, the gross sales reached greater than 35 million yuan and received PDD’s 2018 Potential Service provider of the 12 months Award. Along with Pujiang’s native agricultural merchandise, reminiscent of kiwi and citrus, in addition they promote apples from Sichuan, Yunnan, Shanxi and Shaanxi, and have constructed warehouses in Henan, Shaanxi and Hunan provinces.

The 2 complement one another’s strengths. Wu, with expertise within the provide chain, is aware of the place to get the highest quality items, who to name for vans, and the best way to arrange expert selecting and packing employees. In the meantime, Yang is nice at on-line operations and may be very aware of PDD’s new group shopping for enterprise mannequin. Their gross sales reached 100 million yuan in 2019.

Coaching Program for Disabilities

Let’s Go Collectively staff (Supply: Nanfang Renwu)

Within the “Let’s Go Together” staff, Chen Guangxiang, who fell from the development website and had his legs amputated, and Zhou Miao, who misplaced potential to stroll attributable to a automotive accident, each work on customer support, answering all types of shopper questions, and making month-to-month wage of greater than 3,000 yuan.

“I was in bed for 7 to 8 years,” mentioned Zhou. “Now it’s different. I feel really good to be able to support myself.”

“I actually hope everyone in the team could start their own business, and we’ll launch a training program for people with disabilities to do that,” Yang mentioned.

To date, they’ve educated greater than 20 individuals with disabilities without spending a dime, and gave precedence to promoting agricultural merchandise grown by individuals with disabilities.

On a regular basis, Wu helps take Yang’s 21-kilogram wheelchair out of his automotive trunk and helps him get into it. When in powerful instances, Yang likes to go for a spin with Wu, with the automotive home windows opening to let the wind in. Generally, they might go into the mountains collectively and look into the depths of the universe with binoculars.

“Looking into the Milky Way with stars all over the sky, I feel that humans are humble, and my heart will be purer.” Yang mentioned.

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