Reuters reported on Aug.17 that Chinese language dronemaker DJI was trying to “trim the fat on its roughly 14,000 staff,” together with huge cuts to its international gross sales and advertising and marketing groups, as a result of repercussions stemming from a coronavirus-hit economic system and accumulating political strain.
The knowledge was quoted by a number of media as quickly because it was despatched out, and was extensively misinterpreted to imply that DJI was making ready to put off 14,000 workers.
Because the falsely cited data went viral on social media, DJI’s Public Relations Director Xie Tiandi shared a submit to his WeChat moments on the identical day, affirming that the layoff determine isn’t correct.
“Considering that there are 14,000 people in DJI, there would be no one left after the layoff based on Reuters’ ‘claim,’” Xie stated.
This 12 months, rumors of DJI layoffs have persevered. In April, Pandaily reported on rumors relating to an obvious plan by DJI to put off at the least 50% of its employees, occurring as the corporate prohibited workers from coming into the workplace space as a result of a do business from home coverage.
Xie replied that it was all “false and absurd speculation,” including that combating the pandemic was the highest precedence of the corporate.
On the time, a DJI worker disclosed to Chinese language media outlet Jiemian that the corporate had certainly laid off workers just lately within the gross sales and advertising and marketing departments, however the departments of procurement, R&D, and others have been much less affected. The worker added that the proportion of layoffs has not reached 50% of its workforce, as some information outlet claimed.
Jiemian reported that 80% of DJI’s gross sales are offline, and famous that as a result of unmanned aerial autos (UAVs) are used primarily in movie, tv, tourism, out of doors recreation, and different areas – all of which have been hit onerous by the coronavirus-ravaged economic system – the corporate has skilled a pointy drop within the demand for drones.
Jiemian additionally reported, citing a knowledgable supply, that DJI’s gross sales of many UAV merchandise have step by step elevated, and demand for rising the manufacturing of the drones has risen.