Developer launches new advert community to fill the hole left by Microsoft’s Advert monetization service

On the finish of final month, Microsoft quietly introduced that they’d sunset their Ad Monetization Platform for UWP apps on June 1, 2020. It’s secure to say that the information took UWP builders without warning, particularly since Microsoft didn’t present a good different apart from builders trying to monetize their apps with advertisements.

Effectively, Sam Kaufmann, developer and CEO of Random Salad Video games is stepping up with the launch of his personal advert community named Pubfinity. Kaufman has some experience about app monetization by way of advertisements as his firm printed varied ad-supported informal video games on the Microsoft Retailer over time equivalent to the favored Easy Solitaire.

Talking with CNBC, Kaufman defined that his firm is already utilizing Pubfinity for his or her in-house video games. Furthermore, Kaufman stated that he noticed it coming that Microsoft would quickly shut down its Advert Monetization Platform for UWP apps as a result of a common lack of curiosity within the Microsoft Retailer. Work on the Pubfinity SDK began months forward of Microsoft’s announcement, Kaufmann stated.

“My immediate need was to monetize my own apps,” stated Kaufmann, including that “the ultimate goal is to position Pubfinity as a replacement for the Microsoft SDK going away.” For now, Kaufmann is keen to let choose builders of high-quality apps and video games use Pubfinity earlier than making the SDK accessible to all. “We’ll have a very strict review process,” he stated. “We want it to be an improvement and make it a place where developers can make money but not sacrifice the quality of their offerings.”

It’s price reminding that app builders nonetheless produce other methods to monetize their apps on the Microsoft Retailer, together with in-app purchases and subscriptions. Most app builders apparently prefer these alternative solutions, that are stated to be more practical than banner promotions.

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