Xiaoli Ping, Vice President of Baidu and Basic Supervisor of Baidu App, answered questions concerning the current progress of Baidu App’s good mini program within the afternoon group interview session of Baidu World 2020 on Sept. 15.
The expansion charge of Baidu’s good mini program previously yr ranked first within the business and a big cohort of content material creators entered the app’s cellular ecosystem to search for methods to make a revenue and survive as a creator, particularly within the reviving post-Covid market.
The commercialization of Baidu App’s good mini program operates in two main routes. One option to revenue is the mixture of visitors generated by the content material and commercials introduced by Baidu’s mini program advert part.
The opposite is the unique enterprise mannequin of Baidu App, which gives customers on-line data and offline providers, whose worth has large potential to be additional developed, in keeping with Xiaoli Ping.
In Might, on the 2020 Wanxiang Convention, Baidu introduced that it intends to boost the service capabilities of its 420,000 good mini packages, which presently present a variety of providers together with authorities providers, purchasing and tourism.
Service functionality is Baidu’s key strategic part and the corporate seeks to attach customers to not solely the data they seek for, but in addition the providers they hope to seek out. Baidu’s good mini packages, along with the tens of 1000’s of service suppliers behind the scene, are capable of open prospects and increase the cellular ecology.
One other vital characteristic is video content material. Beneath the impression of the pandemic, Baidu this yr plans to offer subsidies in addition to direct extra person visitors to high-quality content material creators and builders, partly to incentivize extra livestreaming and short-video content material.